They are all given bells to jingle as he arrives, and then, like the pied piper, he leads a merry 'parade' of mommies and daddies and children all around town. (I'm sure the idea is to draw attention to local businesses, too.)
Since we live on the North Shore, Santa usually arrives by boat. But, this year was a little different, thanks to the new popularity of stand-up surf boards. To the great joy of all the children (and adults), Santa was accompanied by a flotilla of elves and reindeer on their stand-up boards! It was a great idea and lots of fun.
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